Resume                        

WORTHI - Remote

Manager, Audience Strategy - April ’23-Present

  • Clients: Pa’lante! Max, Penguin Random House, Bumble, Paramount+, Alma

  • PA’LANTE! MAX:

    • Lead content strategy and launch plan for Pa’lante!’s TikTok, which gained 10,000 followers in its first 2 weeks

    • Pitch and publish every TikTok post, conceptualizing everything from shot lists to copy

    • Co-led the charge in gaining 50,000 Instagram followers in the first 4 months of 2024

    • Copy and tone lead for internal- and external-facing requests (posts, scripts for talent content captures, red carpet interview questions, client presentations)

    • Collaborate with influencers on scripts for top-performing partnerships (@RicoTaquito, @LexDelValle)

    • Lead creative direction on bespoke videos for priority titles (ex: Turtles All the Way Down, Blue Beetle, Barbie)

    • Onboard new team members, providing daily feedback on pitches and discussing overall to-dos in weekly 1:1 meetings

    • Lead rollout strategy for upcoming social platform launches

    • Lead creative direction on editorial calendar and content ideation around upcoming tentpole titles

    • Lead content strategy for live events like Sueños Music Festival

  • PENGUIN RANDOM HOUSE:

    • Led 2-day multicultural marketing summit for 500 PRH employees

    • Created and presented comprehensive marketing strategies for two PRH books

    • Created summit run of show in collaboration with PRH, pitching guest speakers

    • Built 2 summit presentation decks containing book-specific marketing strategies, relevant data, and case studies of previous work done by WORTHI and PRH

  • BUMBLE:

    • Build client-facing decks for influencer marketing campaigns, featuring proposed talent and video angles (final videos: @Noordinarynoire, @Jrue17)

Going Mental with Eileen Kelly - New York, NY

Podcast Producer - June ’22-June ’23

  • Wrote 2023 Shorty Awards application; received Bronze Honoree award

  • Led guest pitches, outreach, and booking

  • Organized and added all materials (video, audio, ad scripts, release forms, episode outlines, calendars) to centralized folders

  • Managed recording and marketing calendars

  • Drafted scripts for 1 or more ads weekly

  • Before recording, drafted episode outline pertaining to that day’s guest

  • After recording, edited audio to under 1 hour and selected moments to highlight on Instagram

  • Wrote episode titles and show notes

  • Managed general inquiries email account

  • Uploaded full podcast footage to YouTube with SEO-driven title and description

  • Created pitch decks for investors using user engagement data

Larroudé - New York, NY

TikTok Manager & Content Strategist - July ’22-April ’23

  • Increased TikTok followers from 100 to 30.5k in first 6 months, 61k in first 8 months

  • Drove highest-ever website traffic day through viral TikTok video

  • Post two trend-driven TikToks per day and regularly comment on videos from other users

  • Lead TikTok influencer gifting and collaborative content creation

  • Lead biweekly TikTok ad meetings with paid media team, creating assets with TikTok Ad Management and Promotion tools

  • Draft long-term content strategy to reformat and expand Larroudé’s blog, TikTok, and Instagram presence

  • Write captions for two Instagram posts per day

  • Write on-image copy for several graphic posts per week

  • Write three newsletter emails per week

Netflix via Made By Fabric - Remote

Editorial at Con Todo - February-May ’22

  • Led reactive strategy for Netflix’s Con Todo Instagram, Twitter, and TikTok accounts

  • Commented on relevant posts and reply to followers on all platforms daily

  • Daily, briefed Con Todo team on trending topics and collaborated on appropriate reactive content

  • Weekly, pitched and built over 20 meme formats, original videos, etc. using Adobe Photoshop and Premiere

  • Weekly, pitched and built two multi-slide, interactive Instagram Story formats

  • At weekly meetings, gathered data to propose long-term strategies for growth and increased engagement across platforms

  • Supported Con Todo’s Content Directors with time-sensitive posts several times a day

Meredith Corporation - New York, NY

Ecommerce Writer and DEI Council Member - September ’20-October ’21

  • Pitched and wrote approximately two affiliate-driven stories per day for 18 Meredith brands (InStyle, People, Real Simple, Health, Shape)

  • Optimized stories with keywords using seoClarity and Google Trends

  • Produced all stories, including long-form listicles, in OneCMS

  • Optimized and updated existing stories where necessary

  • Manually created affiliate links for majority of content

  • Proposed ideas for long-term revenue growth in weekly content strategy meetings

  • Supported Ecommerce Content Director by taking on timely assignments where necessary

  • Reviewed Google Data Studio daily for pitch inspiration

  • Created monthly revenue reports for content across brands

  • Wrote and produced InStyle’s shopping newsletter when editor was out of office

  • Planned and hosted virtual events through Meredith’s Latinx employee resource group, HOLA

Teen Vogue - Remote

SEO Freelancer in Residence - March-September ’20

  • Write approximately 10 SEO stories per month using keywords provided by Condé Nast

  • Adhere to Condé Nast guidelines for ranking on page 1, making stories the appropriate length, providing separate SEO titles and headlines and enriching copy with extra terms

  • Manually embed links in articles using Condé Nast’s content management system 

  • Reach out to sources for stories like “How To Organize A Small Closet on a Budget, According to Pinterest Experts”

Weekend Contributor - July ’18-December ’19

  • Wrote 2 to 5 articles per weekend in beats including beauty, fashion and entertainment, with 3 headline and 3 dek ideas each 

  • Manually embedded links in articles using Condé Nast’s content management system 

  • Published breaking news stories within 2 hours of receiving assignments

  • Continued to pitch several stories per week on a freelance basis

Education

The University of Michigan - September ’16-April ’20

B.A. Communications and Social Theory and Practice

Skills

  • Languages - Spanish (fluent), Portuguese (elementary)

  • Coding - PHP, HTML (elementary)

  • Journalism - WordPress

  • Social Media - Asana, Monday.com, Hootsuite

  • Analytics - Sprout Social, Chartbeat, Google Analytics

  • Graphics - Photoshop, Illustrator, InDesign

  • Fashion - Secure Track (advanced), Fashion GPS