Resume                        

WORTHI - Remote

Manager, Audience Strategy - April ’23-Present

• Clients: Pa’lante! Max, Penguin Random House, GoFundMe, Bumble, Paramount+, Alma

• PA’LANTE! MAX:

  • Created workflow for social post pitching, asset creation, and publishing

  • Lead content strategy and launch plan for Pa’lante!’s TikTok, which gained 10,000 followers in its first 2 weeks

  • Pitch and publish every TikTok post, conceptualizing everything from shot lists to copy

  • Co-led the charge in gaining 50,000 Instagram followers in the first 4 months of 2024

  • Copy and tone lead for internal- and external-facing requests (posts, scripts for talent content captures, red carpet interview questions, client presentations)

  • Collaborate with influencers on top-performing partnerships (@Jesus_Nalgas, @Tomatos_)

  • Lead campaigns for priority titles - Turtles All the Way Down campaign received more engagement than all other Max accounts

  • Onboard new team members, providing daily feedback on pitches and leading weekly 1:1 meetings

  • Lead rollout strategy for upcoming social platform launches

  • Lead creative direction on editorial calendar

  • Create weekly metrics reports highlighting TikTok performance data, along with monthly decks

  • Lead content strategy and capture for live events like L’Attitude Conference, Sueños Music Festival, and premieres.

• OTHER:

  • GOFUNDME:

    • Wrote script for Jools Lebron’s GFM campaign video

    • Administrative lead for GFM’s Puerto Rico social campaign, creating strategic amplification plan, suggesting influencers, editing video subtitles, and creating influencer status tracker and timeline docs

  • PENGUIN RANDOM HOUSE:

    • Led 2-day multicultural marketing summit for 500 PRH employees

    • Created and presented comprehensive marketing strategies for two PRH books

    • Created summit run of show in collaboration with PRH, pitching guest speakers

    • Built 2 summit presentation decks containing book-specific marketing strategies, relevant data, and case studies of previous work done by WORTHI and PRH

  • BUMBLE:

    • Build client-facing decks for influencer marketing campaigns, featuring proposed talent and video angles (final videos: @Noordinarynoire, @Jrue17)

Going Mental with Eileen Kelly - New York, NY

Podcast Producer - June ’22-June ’23

• Wrote 2023 Shorty Awards application; received Bronze Honoree award

• Led guest pitches, outreach, and booking

• Organized and added all materials (video, audio, ad scripts, release forms, episode outlines, calendars) to centralized folders

• Managed recording and marketing calendars

• Drafted scripts for 1 or more ads weekly

• Before recording, drafted episode outline pertaining to that day’s guest

• After recording, edited audio to under 1 hour and selected moments to highlight on Instagram

• Wrote episode titles and show notes

• Managed general inquiries email account

• Uploaded full podcast footage to YouTube with SEO-driven title and description

• Created pitch decks for investors using user engagement data

Larroudé - New York, NY

TikTok Manager & Content Strategist - July ’22-April ’23

• Increased TikTok followers from 100 to 30.5k in first 6 months, 61k in first 8 months

• Drove highest-ever website traffic day through viral TikTok video

• Post two trend-driven TikToks per day and regularly comment on videos from other users

• Lead TikTok influencer gifting and collaborative content creation

• Lead biweekly TikTok ad meetings with paid media team, creating assets with TikTok Ad Management and Promotion tools

• Draft long-term content strategy to reformat and expand Larroudé’s blog, TikTok, and Instagram presence

• Write captions for two Instagram posts per day

• Write on-image copy for several graphic posts per week

• Write three newsletter emails per week

Netflix via Made By Fabric - Remote

Editorial at Con Todo - February-May ’22

• Led reactive strategy for Netflix’s Con Todo Instagram, Twitter, and TikTok accounts

• Commented on relevant posts and reply to followers on all platforms daily

• Daily, briefed Con Todo team on trending topics and collaborated on appropriate reactive content

• Weekly, pitched and built over 20 meme formats, original videos, etc. using Adobe Photoshop and Premiere

• Weekly, pitched and built two multi-slide, interactive Instagram Story formats

• At weekly meetings, gathered data to propose long-term strategies for growth and increased engagement across platforms

• Supported Con Todo’s Content Directors with time-sensitive posts several times a day

Meredith Corporation - New York, NY

Ecommerce Writer and DEI Council Member - September ’20-October ’21

• Pitched and wrote approximately two affiliate-driven stories per day for 18 Meredith brands (InStyle, People, Real Simple, Health, Shape)

• Optimized stories with keywords using seoClarity and Google Trends

• Produced all stories, including long-form listicles, in OneCMS

• Optimized and updated existing stories where necessary

• Manually created affiliate links for majority of content

• Proposed ideas for long-term revenue growth in weekly content strategy meetings

• Supported Ecommerce Content Director by taking on timely assignments where necessary

• Reviewed Google Data Studio daily for pitch inspiration

• Created monthly revenue reports for content across brands

• Wrote and produced InStyle’s shopping newsletter when editor was out of office

• Planned and hosted virtual events through Meredith’s Latinx employee resource group, HOLA

Teen Vogue - Remote

SEO Freelancer in Residence - March-September ’20

• Write approximately 10 SEO stories per month using keywords provided by Condé Nast

• Adhere to Condé Nast guidelines for ranking on page 1, making stories the appropriate length, providing separate SEO titles and headlines and enriching copy with extra terms

• Manually embed links in articles using Condé Nast’s content management system 

• Reach out to sources for stories like “How To Organize A Small Closet on a Budget, According to Pinterest Experts”

Weekend Contributor - July ’18-December ’19

• Wrote 2 to 5 articles per weekend in beats including beauty, fashion and entertainment, with 3 headline and 3 dek ideas each 

• Manually embedded links in articles using Condé Nast’s content management system 

• Published breaking news stories within 2 hours of receiving assignments

• Continued to pitch several stories per week on a freelance basis

Education

The University of Michigan - September ’16-April ’20

B.A. Communications and Social Theory and Practice

Skills

• Languages - Spanish (fluent), Portuguese (elementary)

• Coding - PHP, HTML (elementary)

• Journalism - WordPress

• Social Media - Asana, Monday.com, Hootsuite

• Analytics - Sprout Social, Chartbeat, Google Analytics

• Graphics - Photoshop, Illustrator, InDesign

• Fashion - Secure Track (advanced), Fashion GPS